Bitesize Marketing Webinar Series: Introduction to Marketing

Overview

  • A bite-sized training webinar series for SBPs and school staff to help improve the success of your school.

  • Is your school seeing fewer applications? Finding it hard to recruit new teachers? Struggling to increase income from the local community? Or finding communicating with parents more and more difficult?.

  • These are all marketing challenges – our webinar series will start you on the path to being able to understand and solve them, as well as updating you on the legal duties every school has around external communication.

Learning Outcomes

Delegates will attend three webinar sessions focused on the following learning objectives:

Session 1. Understanding who we are - Vision, branding and key messages

  • Who matters to my school – and why is this important?

  • How do I find out more about them?

  • How do I find out about changes in the wider world that affect my school?

  • What is a brand?

  • The benefits of clear messages and consistent design – and how to achieve them

Session 2. Communicating effectively with stakeholders and developing an action plan

  • Who are our stakeholders and how can we reach them?

  • The marketing mix - online and offline communications

  • Website, digital and social media

  • Creating a content plan and sharing stories

Session 3. Tricky marketing issues - handling the press. managing reputation and dealing with a crisis.

  • Your website (and what it must contain by law)

  • Social media – a brief overview

  • Other ways of attracting people to your school

  • Working from your school’s development needs

  • Setting SMART objectives

  • Creating a content plan to support marketing

About the training

  •  Participants will:

    • Gain an understanding of the key principles involved in marketing a school

    • Be able to contribute to the development of a school marketing plan (Associate Practitioner Level of the ISBL Professional Standards for Marketing and Communications)

    • Be well prepared for the day-long ISBL ‘Marketing workshop for School Business Professionals’, which will enable them to create a whole-school marketing plan (Lead Practitioner Level of the ISBL Professional Standards for Marketing and Communications).

  • The webinars are delivered weekly via our WebEx webinar platform.

    • If you have purchased the whole series, you will be sent a document containing all of the joining instructions for the whole series before the first webinar.

    • If you have purchased a single webinar, you will be sent joining instructions a couple of days before the webinar.

    We appreciate that emergencies can occur in school which may mean you are unable to attend one of the webinars. We record each of the webinars and provide you with access to them.

  • All sessions start a 10am and run for 1 hour.

    • School Business Leaders who are looking to develop marketing skills for the first time

    • Other administrative staff in schools who may have communication roles and would like to understand the principles behind marketing

    • Anyone working in a school who is curious about the marketing challenges facing schools

    The course presenters will not expect participants to have any existing knowledge of marketing. The course will cover the marketing needs of primary, secondary and special schools.

  • There is an ISBL member rate and a non-member rate for all our training programmes. All rates quoted below are inclusive of VAT and per person:


    Whole webinar series

    • ISBL member rate: £90

    • Non member rate: £102


    Single webinars

    • ISBL member rate: £24

    • Non member rate: £30


    One of the benefits of being an ISBL member is being able to access the member rates for training and conferences. If you are not a member, you can find out more about joining ISBL by clicking here.

    To be able to access the ISBL member rate, your membership needs to be active before you book your place on the programme.

    The full cost must be paid in full before you start the programme. Our Terms & Conditions can be found here.

Hear from the training provider

Upcoming training dates and bookings

Upcoming training dates are listed below, click on the specific session to be taken to details of how you can book onto the programme:

Testimonials

  • “This training has enabled me to complete a detailed analysis of how we currently promote our school and create a multi layered plan that will be straightforward to share, implement and follow.”

For any enquiries, please contact: training@isbl.org.uk