Strategic Marketing and Communications Masterclass

 The programme includes two sessions:

Part 1 – The Business Case, Branding Culture and Identity.

Exploring and defining the costs and benefits associated with school marketing and communications. This initial session quantifies marketing activities and associated benefits - such as increased income and improved quality of staff recruitment - and sets out a way of creating a marketing and communications team to achieve this. The next step is to create an identifiable brand and an identity that can be articulated and understood by all stakeholders. You will also explore ways of embedding an effective and positive culture within your people and overcome resistance to change.

Part 2 – Stakeholders, reputation management, innovation and income generation.

Following on from part 1, this section deals with the implementation of marketing and communications programmes. Using management tools to identify our stakeholder groups (such as parents, current and future staff and the local community) and to understand how best to communicate with them. Ensuring our thinking considers all aspects of reputational management and how we can use innovations in technology to reach our audiences. We shall begin to consider how effective marketing can have a positive influence on our ability to generate income from a range of sources, including sponsorships and commercial partnerships.    

There will also be the opportunity to complete a project as part of the course (see below).

The session is delivered remotely as two 3 hour webinars. Alternatively if you would like to receive this training in-house in your school or trust then email training@isbl.org.uk and we can arrange for our experts to deliver this session face to face and quote you a bespoke price.

The session is delivered as two 3 hour webinars

This course will be especially useful for individuals responsible for developing and implementing marketing and communications strategies across multiple schools.

Although there is no formal assessment, delegates will have the opportunity to complete a project as part of the course. This will look at how the ideas in the course can be applied to participants' schools. Successful completion of the project will result in the award of an advanced accredited certificate - this will also provide evidence for participants' CPD.

There is an ISBL member rate and a non-member rate for all our training programmes. All rates quoted below are inclusive of VAT and per person:

• ISBL member rate: £240

• Non member rate: £300
  

One of the benefits of being an ISBL member is being able to access the member rates for training and conferences. If you are not a member, you can find out more about joining ISBL by clicking here.

To be able to access the ISBL member rate, your membership needs to be active before you book your place on the programme.

The full cost must be paid in full before you start the programme. Our Terms & Conditions can be found here.