What a results-driven school marketing strategy looks like

Overview

  • Promoting your school well and filling school places is vital in an era of intense competition and huge financial pressures for schools.

  • Join Emily and her team of experts from The Stickman Consultancy as they take you through the development of an effective marketing strategy that is designed to grow admissions and boost funding for schools.

  • During this jam-packed session, Emily will outline the EXACT 3 key steps to take and how to take them, so that you can put these into practice at YOUR school.

  • Emily will also share best practice examples and will equip you with the key questions that you can ask of yourselves to ensure your time and school budget are being invested in the most effective marketing activities.

Learning Outcomes

As a result of undertaking the training, delegates will meet the following learning objectives:

School reputation – Learn how to raise your school’s profile and reach prospective families effectively across your catchment area.

Standing out – Marketing is one of the disciplines of the ISBL Professional Standards but our surveys show that many school business professionals do not feel confident in developing a marketing plan for their school.

Forming a marketing plan– How to develop a marketing strategy and plan for your school.

How to increase admissions – Planning effective marketing for your school will help secure future intakes of new pupils and support a more sustainable future.

About the training

    • School reputation – Effective marketing will help raise your school’s profile and reach prospective families effectively across your catchment area.

    • Robust for the future – Planning effective marketing for your school will help secure future intakes of new pupils and support a more sustainable future.

    • Investment – This is a great opportunity to invest in your own professional development and well as gain training that can be applied to help your school succeed in the future.

    • Knowledge – Marketing is one of the disciplines of the ISBL Professional Standards but our surveys show that many school business professionals do not feel confident in developing a marketing plan for their school.

    • Flexible and affordable – this bite-sized online training can be completed at your own pace and can be fitted in alongside your day-to-day tasks.

  • From September 2024, this training will be purchasable as a pre-recorded webinar. For more information or to purchase in advance email training@isbl.org.uk

  • This online webinar is 1 hour long.

  • This training is for anyone involved in school marketing, admissions or income generation.

    It is designed to provide marketing knowledge and skills and to get effective marketing up and running at your school, impacting positively on your pupil recruitment and funding.

    It is suitable for school business professionals, office managers and school PAs or anyone responsible for school recruitment which could include the head or deputy head teacher.

  • There is an ISBL member rate and a non-member rate for all our training programmes. All rates quoted below are inclusive of VAT and per person:


    ISBL member rate: £42

    Non-member rate: £60


    One of the benefits of being an ISBL member is being able to access the member rates for training and conferences. If you are not a member, you can find out more about joining ISBL by clicking here.

    To be able to access the ISBL member rate, your membership needs to be active before you book your place on the programme.

    The full cost must be paid in full before you start the programme. Our Terms & Conditions can be found here.

Testimonials

For any enquiries, please contact: training@isbl.org.uk